Under the motto “We ask for your attention: Awareness in the digital age”, the 16th MEDIA SUMMIT took place at embedded world 2023 – presented by probably the most modest speaker duo in the history of mankind.

Media and marketing experts from the professional electronics industry met again on the first day of the embedded world trade fair for the traditional MEDIA SUMMIT. The speaker duo Professor Dr. Matthias Spörrle from the private university Schloss Seeburg and Matthäus Hose, divisional managing director of WEKA BUSINESS COMMUNICATION, had invited to the lecture “We ask for your attention: Awareness in the digital age”.

The point was that we are always everywhere at the same time, communicating with everyone, researching a wide variety of topics and being flooded with sensory impressions that we then immediately forget.

What do you still perceive correctly? Do we still perceive ourselves correctly? The speaker duo took the time to analyze our hectic attention.

After the presentation, the audience took the opportunity to network and exchange ideas.

We are already looking forward to the 17th MEDIA SUMMIT at embedded world 2024!