The fast pace and constant flood of information are core elements of the current era. And Matthias Spörrle and Matthäus Hose explained at the WEKA MEDIA SUMMIT 2023 how attention can be generated and retained in the digital age.
On Tuesday, May 16, 2023, it was time for the eleventh WEKA Media Summit at WEKA Fachmedien’s publishing offices: “Welcome to the WEKA Media Summit!” Over 100 participants accepted the invitation. The speaker duo Professor Dr. Matthias Spörrle from the Private University Schloss Seeburg and Matthäus Hose, Managing Director of WEKA Business Communication, spoke in their usual entertaining manner, this time on the topic “We ask for your attention: Awareness in the digital age”.
The speaker duo gave a witty and informative explanation of how attention is vied for today. Today, we are always doing everything at the same time, communicating and researching on a wide variety of topics and are flooded with sensory impressions that we immediately forget afterwards.
What do you still perceive correctly? Do we still perceive ourselves correctly? Matthias Spörrle and Matthäus Hose took the time to analyze our hectic attention.
After the entertaining presentation, the participants were able to enjoy refreshments. The Summit therefore offered participants the ideal opportunity to make and maintain contacts. With this in mind, we are already looking forward to the next Summit!
