From the end of July, the B2B media brands connect professional, connect channel and LANline, which previously operated separately, will be bundled both in print and digitally under the media brand connect professional and connect-professional.de.

connect professional meets the increasing demand for a holistic view of the ICT market from the product to the sales channel:
Whether business decision-makers, channel managers or infrastructure specialists – developments on the ICT market ultimately affect them all. The claim of having a 360-degree view of these market developments will be realized in future by the enhanced connect professional in its comprehensive reporting at a glance. This makes it the only specialist publication that comprehensively covers all areas of the ICT sector, giving it a unique position in the market.

Bundling the media brands also strengthens the content team, avoids redundant work processes and saves paper and energy. At a time when environmental sustainability and ecological responsibility are playing an increasingly important role, WFM is positioning itself in an ecologically responsible manner and using resources sensibly.

Readers can therefore look forward to an innovative platform that brings together the latest information, best practices, case studies and expert opinions tailored to their needs. connect professional will also continue the approach taken at the beginning of the year of including more product tests and customer surveys from all market segments in its reporting.

In a complex and fast-moving world of information and media, the new umbrella brand connect professional provides comprehensive information about the ITC sector quickly and with the usual expertise. By bundling its offerings under connect professional, WEKA Fachmedien has created a strong brand with a wide reach in print and online and offers customers attractive advertising and cooperation opportunities as well as an optimal target group approach.

Last but not least, connect professional and the connect brand, which has been established in the consumer market for over 30 years, will form a unique cluster of expertise spanning business to business, business to partner and business to consumer.