WEKA Fachmedien bundles the offerings for electronics developers and decision-makers and concentrates on the core brands Markt&Technik, Elektronik and elektroniknet.de

Concentrated expertise: WEKA Fachmedien merges the Design&Elektronik and medical design offerings under the Elektronik brand and thus concentrates on the core brands Markt&Technik, Elektronik and the online platform elektroniknet.de.

From August, the previously independent B2B media brands Design&Elektronik and medical design will be bundled both in print and digitally under the Elektronik and elektroniknet.de media brands. Concentrating on the core brands makes it possible to use resources and expertise even more efficiently and to offer readers high-quality, focused content.

As part of this strategic realignment, the Design&Electronics and medical design portfolios will be integrated into the Electronics publication from August.

In future, the content of medical design will be published under the Elektronik medical brand as an issue within an issue of Elektronik and will move digitally to elektroniknet.de. We are thus following the same strategy as Elektronik automotive, which is already integrated into Elektronik and elektroniknet.de in this way.
In addition, the previous topics of Design&Elektronik will be covered in special issues of Elektronik magazine. These special issues offer in-depth reporting on specific topics such as design trends, product innovations and industry-specific applications.

Bundling the media brands also strengthens the content team, avoids redundant work processes and saves paper and energy. At a time when environmental sustainability and ecological responsibility are playing an increasingly important role, WFM is positioning itself in an ecologically responsible manner and using resources sensibly.

Readers can therefore look forward to an innovative platform that brings together the latest information, best practices, case studies and expert opinions tailored to their needs. In a complex and fast-moving world of information and media, the core brands Markt&Technik, Elektronik and the online platform elektroniknet.de provide comprehensive information about the electronics industry quickly and with the usual expertise.
By bundling the offerings under the core brands, WEKA Fachmedien creates strong brands with a high reach in print and online and offers customers attractive advertising and cooperation opportunities as well as an optimal target group approach.