Munich, November 14, 2023 – This month, the in-house full-service agency CREATIVE SOLUTIONS is launching as a new unit of WEKA Fachmedien (WEKA) in Germany with tailor-made B2B marketing solutions for the tech industry. The new in-house agency offers consulting, conception, creation, production and project management from a single source – with a portfolio of events, print, digital, social and moving images. The aim is to take the marketing of companies in the tech sector to a new level. Axel Mattis, Director Digital Marketing at WEKA Media Publishing since 2022 and previously employed at SevenOne Media – ProSiebenSat.1 Media for over 15 years, will take over the management of the media company’s new unit. The marketing professional has more than 20 years of media experience, particularly in the field of digital advertising. The team will be supported by Andreas Melber, Consultant and Project Manager, who most recently worked as Account Manager ITK at WEKA and previously at OMD Germany in the area of media planning and media implementation.

“The question that guides us is: ‘What best helps our clients to achieve their communication goals? That’s why we at CREATIVE SOLUTIONS focus on innovation, creativity and tailor-made concepts and strategies with which our specialist team stages our clients’ brands and products. Based on the specific challenges in each case, we develop individual campaigns and solutions that really reach the target groups, implement them in multimedia form and use them on all of our company’s media and platforms,” says Axel Mattis, Director Digital Marketing WEKA Media Publishing and Head of CREATIVE SOLUTIONS at WEKA Fachmedien.

As a full-service agency, CREATIVE SOLUTIONS will offer individual marketing solutions and innovative cross-media content marketing campaigns for the special challenges of companies in the tech sectors such as electronics, ITC, automation, industrial production and construction. The in-house agency has access to the extensive knowledge and expertise of the media house, which specializes in these sectors.

Marketing and advertising activities are closely networked with traditional advertising to maximize efficiency and focus on achieving their objectives. Thanks to the direct link and integration into the media house, CREATIVE SOLUTIONS can react quickly to changes in the industry and the market – a clear advantage for all WEKA customers.

WEKA Fachmedien GmbH successfully supports decision-makers as a professional media partner. WEKA Fachmedien provides reliable advice and information in the fast-growing and rapidly changing ICT, electronics, automation and building markets.
We keep specialists and managers up to date with high-quality editorial content. With our successful cross-media brands, we offer targeted and user-oriented industry information, the latest news, specialist articles, themed specials and numerous national and international events.

The portfolio includes the renowned media brands “Markt&Technik”, “Elektronik”, “Elektronik automotive”, “Elektronik medical”, “Computer&Automation”, “connect professional”, “mikado” and “dachbau magizin” as well as the successful web services “elektroniknet.de”, “computer-automation.de”, “connect-professional.de”, “mikado-online.de” and “dachbau-magazin.de”.