The best motifs in the electronics and ITC industry

Be inspired by these impressive examples and learn more about marketing in the electronics and ICT industry!

For the 5th time, the readers of Elektronik, Mark&Technik and connect professional have rated the best advertising campaigns from our magazines, website and newsletters. Over a period of six weeks, readers had the opportunity to cast their votes and choose the most creative and effective advertising motifs in the electronics industry.


Evaluation criteria

Readers rated the advertisements in both digital and printed form according to three key criteria:

  • Visual: The visual design of the ads, including colors, images and layout.
  • Slogan: The creativity and expressiveness of the slogan used.
  • Overall impression: The general impression and effect of the advertisement on the viewer.


The best 28 motifs

A total of 28 outstanding advertising motifs were identified that impress with their creativity and target group appeal. These motifs represent the best the industry has to offer and show how important appealing advertising is for success in the electronics industry.

Matchmaker+ profiles were also honored with special awards this year for their visual appearance, excellent integration of multimedia content and job offers, and overall performance.


Discover the winners

We invite you to discover the best ad motifs of the WEKA Ad Award 2024. Be inspired by these impressive examples and learn more about marketing in the electronics and ICT industry!

Winner in electronics

Winner in the ITC sector

Picture gallery award ceremony