{"id":7320,"date":"2023-05-17T13:26:07","date_gmt":"2023-05-17T11:26:07","guid":{"rendered":"https:\/\/www.componeers.net\/weka-media-summit-2023-awareness-in-the-digital-age\/"},"modified":"2025-06-07T12:28:16","modified_gmt":"2025-06-07T10:28:16","slug":"weka-media-summit-2023-awareness-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/","title":{"rendered":"WEKA Media Summit 2023: Awareness in the digital age"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-right:3vw;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color1);\"><p class=\"article__bold\">The fast pace and constant flood of information are core elements of the current era. And Matthias Sp\u00f6rrle and Matth\u00e4us Hose explained at the WEKA MEDIA SUMMIT 2023 how attention can be generated and retained in the digital age. <\/p>\n<p>On Tuesday, May 16, 2023, it was time for the eleventh WEKA Media Summit at WEKA Fachmedien&#8217;s publishing offices: \u201cWelcome to the WEKA Media Summit!\u201d Over 100 participants accepted the invitation. The speaker duo Professor Dr. Matthias Sp\u00f6rrle from the Private University Schloss Seeburg and Matth\u00e4us Hose, Managing Director of WEKA Business Communication, spoke in their usual entertaining manner, this time on the topic \u201cWe ask for your attention: Awareness in the digital age\u201d. <\/p>\n<p>The speaker duo gave a witty and informative explanation of how attention is vied for today. Today, we are always doing everything at the same time, communicating and researching on a wide variety of topics and are flooded with sensory impressions that we immediately forget afterwards. <\/p>\n<p>What do you still perceive correctly? Do we still perceive ourselves correctly? Matthias Sp\u00f6rrle and Matth\u00e4us Hose took the time to analyze our hectic attention.  <\/p>\n<p>After the entertaining presentation, the participants were able to enjoy refreshments. The Summit therefore offered participants the ideal opportunity to make and maintain contacts. With this in mind, we are already looking forward to the next Summit!  <\/p>\n<div class=\"provider-multi-box\">Impressions of the Summit can be found in the <a href=\"https:\/\/www.connect-professional.de\/markt\/awareness-im-digitalen-zeitalter.204907\/gallerie-857421\/overview.html\">picture gallery<\/a>.<\/div>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"fusion-hidden\" data-privacy-type=\"youtube\" src=\"\" title=\"YouTube video player 1\" data-privacy-src=\"https:\/\/www.youtube.com\/embed\/gJNo5jFInso?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><div class=\"fusion-privacy-placeholder\" style=\"width:600px; height:360px;\" data-privacy-type=\"youtube\"><div class=\"fusion-privacy-placeholder-content\"><div class=\"fusion-privacy-label\">For privacy reasons YouTube needs your permission to be loaded.<\/div><button data-privacy-type=\"youtube\" class=\"fusion-button button-default fusion-button-default-size button fusion-privacy-consent\">I Accept<\/button><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:-30px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.5\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_recent_posts\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\">\n\t\t<div class=\"widget widget_recent_entries\">\n\t\t<div class=\"heading\"><h4 class=\"widget-title\">Weitere News<\/h4><\/div>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/componeers-gmbh-and-bdni-academy-enter-into-strategic-partnership-for-the-further-training-of-it-specialists\/\">Componeers GmbH and BdNI Academy enter into strategic partnership for the further training of IT specialists<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/expert-knowledge-to-listen-to-elektroniknet-de-now-offers-audio-versions-of-all-articles\/\">Expert knowledge to listen to: elektroniknet.de now offers audio versions of all articles<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/elektroniknet-de-launches-arabic-language-section-and-expands-international-offering\/\">elektroniknet.de launches Arabic-language section and expands international offering<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:3vw;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:20px;--awb-font-size:15px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Fira Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;letter-spacing:3px;line-height:1.8;\">Career &amp; Shop<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:#ffffff;\"><p>Take a look at the latest news in our career portal.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color7);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_margin-top:10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/weka-business-communication.com\/karriere\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Career<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#ffffff;\"><p>Discover our exciting offers in our store.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-yes fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color7);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_margin-top:10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/shop.weka-business-communication.com\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Store<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":6637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-7320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-media-summit-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"Componeers GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-17T11:26:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-07T10:28:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Beilicke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Beilicke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/\",\"url\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/\",\"name\":\"WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH\",\"isPartOf\":{\"@id\":\"https:\/\/www.componeers.net\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg\",\"datePublished\":\"2023-05-17T11:26:07+00:00\",\"dateModified\":\"2025-06-07T10:28:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.componeers.net\/en\/#\/schema\/person\/36b3eafeba58c0e104b2cb741fafbab0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage\",\"url\":\"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg\",\"contentUrl\":\"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg\",\"width\":2560,\"height\":1548},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.componeers.net\/en\/componeers\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WEKA Media Summit 2023: Awareness in the digital age\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.componeers.net\/en\/#website\",\"url\":\"https:\/\/www.componeers.net\/en\/\",\"name\":\"Componeers GmbH\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.componeers.net\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.componeers.net\/en\/#\/schema\/person\/36b3eafeba58c0e104b2cb741fafbab0\",\"name\":\"Robin Beilicke\",\"url\":\"https:\/\/www.componeers.net\/en\/author\/rbeilicke\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/","og_locale":"en_US","og_type":"article","og_title":"WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH","og_url":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/","og_site_name":"Componeers GmbH","article_published_time":"2023-05-17T11:26:07+00:00","article_modified_time":"2025-06-07T10:28:16+00:00","og_image":[{"width":2560,"height":1548,"url":"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg","type":"image\/jpeg"}],"author":"Robin Beilicke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robin Beilicke","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/","url":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/","name":"WEKA Media Summit 2023: Awareness in the digital age - Componeers GmbH","isPartOf":{"@id":"https:\/\/www.componeers.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg","datePublished":"2023-05-17T11:26:07+00:00","dateModified":"2025-06-07T10:28:16+00:00","author":{"@id":"https:\/\/www.componeers.net\/en\/#\/schema\/person\/36b3eafeba58c0e104b2cb741fafbab0"},"breadcrumb":{"@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#primaryimage","url":"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg","contentUrl":"https:\/\/www.componeers.net\/wp-content\/uploads\/2023\/05\/WMS23.jpg","width":2560,"height":1548},{"@type":"BreadcrumbList","@id":"https:\/\/www.componeers.net\/en\/weka-media-summit-2023-awareness-in-the-digital-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.componeers.net\/en\/componeers\/"},{"@type":"ListItem","position":2,"name":"WEKA Media Summit 2023: Awareness in the digital age"}]},{"@type":"WebSite","@id":"https:\/\/www.componeers.net\/en\/#website","url":"https:\/\/www.componeers.net\/en\/","name":"Componeers GmbH","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.componeers.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.componeers.net\/en\/#\/schema\/person\/36b3eafeba58c0e104b2cb741fafbab0","name":"Robin Beilicke","url":"https:\/\/www.componeers.net\/en\/author\/rbeilicke\/"}]}},"_links":{"self":[{"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/posts\/7320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/comments?post=7320"}],"version-history":[{"count":2,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/posts\/7320\/revisions"}],"predecessor-version":[{"id":7332,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/posts\/7320\/revisions\/7332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/media\/6637"}],"wp:attachment":[{"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/media?parent=7320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/categories?post=7320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.componeers.net\/en\/wp-json\/wp\/v2\/tags?post=7320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}