{"id":7037,"date":"2024-09-19T14:09:57","date_gmt":"2024-09-19T12:09:57","guid":{"rendered":"https:\/\/www.componeers.net\/weka-ad-award-2024\/"},"modified":"2025-06-07T11:59:12","modified_gmt":"2025-06-07T09:59:12","slug":"weka-ad-award-2024","status":"publish","type":"post","link":"https:\/\/www.componeers.net\/en\/weka-ad-award-2024\/","title":{"rendered":"WEKA Ad Award 2024"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1300px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-right:3vw;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:4vw;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>The best motifs in the electronics and ITC industry<\/strong><\/p>\n<p class=\"article__bold\">Be inspired by these impressive examples and learn more about marketing in the electronics and ICT industry!<\/p>\n<p>For the 5th time, the readers of Elektronik, Mark&amp;Technik and connect professional have rated the best advertising campaigns from our magazines, website and newsletters. Over a period of six weeks, readers had the opportunity to cast their votes and choose the most creative and effective advertising motifs in the electronics industry.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1548\" title=\"AdAward2024\" src=\"https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024.jpg\" data-orig-src=\"https:\/\/www.weka-fachmedien.de\/wp-content\/uploads\/2024\/09\/AdAward2024.jpg\" alt class=\"lazyload img-responsive wp-image-6698\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271548%27%20viewBox%3D%270%200%202560%201548%27%3E%3Crect%20width%3D%272560%27%20height%3D%271548%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024-200x121.jpg 200w, https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024-400x242.jpg 400w, https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024-600x363.jpg 600w, https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024-800x484.jpg 800w, https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024-1200x726.jpg 1200w, https:\/\/www.componeers.net\/wp-content\/uploads\/2024\/09\/AdAward2024.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong><br \/>\nEvaluation criteria<\/strong><\/p>\n<p>Readers rated the advertisements in both digital and printed form according to three key criteria:<\/p>\n<ul>\n<li><strong>Visual:<\/strong> The visual design of the ads, including colors, images and layout.<\/li>\n<li><strong>Slogan:<\/strong> The creativity and expressiveness of the slogan used.<\/li>\n<li><strong>Overall impression:<\/strong> The general impression and effect of the advertisement on the viewer.<\/li>\n<\/ul>\n<p><strong><br \/>\nThe best 28 motifs<\/strong><\/p>\n<p>A total of 28 outstanding advertising motifs were identified that impress with their creativity and target group appeal. These motifs represent the best the industry has to offer and show how important appealing advertising is for success in the electronics industry. <\/p>\n<p>Matchmaker+ profiles were also honored with special awards this year for their visual appearance, excellent integration of multimedia content and job offers, and overall performance.<\/p>\n<p><strong><br \/>\nDiscover the winners<\/strong><\/p>\n<p>We invite you to discover the best ad motifs of the WEKA Ad Award 2024. Be inspired by these impressive examples and learn more about marketing in the electronics and ICT industry! <\/p>\n<p><a href=\"https:\/\/www.elektroniknet.de\/halbleiter\/die-besten-motive-der-elektronik-branche.220407\/gallerie-924252.html\" target=\"_blank\" rel=\"noopener\">Winner in electronics<\/a><\/p>\n<p><a href=\"https:\/\/www.connect-professional.de\/markt\/die-besten-motive-der-itk-branche.331345\/gallerie-1302280.html\" target=\"_blank\" rel=\"noopener\">Winner in the ITC sector<\/a><\/p>\n<p><a href=\"https:\/\/www.elektroniknet.de\/halbleiter\/die-besten-motive-der-elektronik-branche.220407\/gallerie-924655.html\" target=\"_blank\" rel=\"noopener\">Picture gallery award ceremony<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:-30px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.5\" data-animationOffset=\"top-into-view\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-widget fusion-widget-element fusion-widget-area fusion-content-widget-area wpWidget-1 wp_widget_recent_posts\" style=\"--awb-fusion-border-size:0px;--awb-fusion-border-style:solid;\">\n\t\t<div class=\"widget widget_recent_entries\">\n\t\t<div class=\"heading\"><h4 class=\"widget-title\">Weitere News<\/h4><\/div>\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/componeers-gmbh-and-bdni-academy-enter-into-strategic-partnership-for-the-further-training-of-it-specialists\/\">Componeers GmbH and BdNI Academy enter into strategic partnership for the further training of IT specialists<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/expert-knowledge-to-listen-to-elektroniknet-de-now-offers-audio-versions-of-all-articles\/\">Expert knowledge to listen to: elektroniknet.de now offers audio versions of all articles<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/www.componeers.net\/en\/elektroniknet-de-launches-arabic-language-section-and-expands-international-offering\/\">elektroniknet.de launches Arabic-language section and expands international offering<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:3vw;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:20px;--awb-font-size:15px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"font-family:&quot;Fira Sans&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;letter-spacing:3px;line-height:1.8;\">Career &amp; Shop<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#ffffff;\"><p>Take a look at the latest news in our career portal.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color7);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_margin-top:10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/weka-business-communication.com\/karriere\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Career<\/span><\/a><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:#ffffff;\"><p>Discover our exciting offers in our store.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-span-yes fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color7);--button_border_hover_color:var(--awb-color7);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_margin-top:10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/shop.weka-business-communication.com\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Store<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":6698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[178],"class_list":["post-7037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-media-summit-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WEKA Ad Award 2024 - Componeers GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.componeers.net\/en\/weka-ad-award-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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